Unibet’s Maria Rebrands and Launches Revamped Site in Mid-February

7th Январь , 2020

Unibet’s Maria Rebrands and Launches Revamped Site in Mid-February

On line gambling operator Unibet announced today it is to launch an version that is overhauled of online gaming brand Maria later on this month. The business said that the overhaul would add a fully responsive front-end site in addition to a brand tonality that is new. Thus, the it might be diversified in a bid to become more attractive to both female and male gambling customers.

Unibet purchased Maria Holdings Ltd. back 2007 for the total amount of £54 million. It will now be rebranded as Maria Casino in all the areas it operates by mid-February. The launch is to happen in three stages. The overhauled internet site went live on February 8 in Estonia. It really is become launched in the UK on February 15 and will go live in Denmark, Finland, holland, Norway, and Sweden a day later.

What is more, it will shift its offering from online bingo to casino games because the latter have actually proved to be much more popular among gambling customers. Thus, the brand should be able to target both male and players that are female.

The casino that is online will likely be offered across all available networks. The Maria Casino internet site could have its branding and logo revamped. Brand New personalization features and dashboard will be introduced also. Dersim Sylwan, Head of Marketing for Maria, explained that although the web site will be one ‘with a touch that is feminine’ they have been now aiming at expanding their customer base such that it include both male and female gambling customers.

The executive noted that they will now have to update the brand in a manner that reflects that shift as well Maria’s customer demographics as for the shift from bingo to casino. Bingo will carry on as an important part of this brand’s product offering, because of the latest bingo client launched back in 2015 showing a lot more than very good results.

Following its casino film 1995 online revamp and rebranding, Maria Casino may also have new brand character that is anticipated to engage existing customers deeper in just what the internet site is offering and would provide grater loyalty from their store.

An exciting strategy will mark the rebranding and revamp. It will be distributed across all channels making sure that both current and prospective new players is reached and introduced to the brand that is new and the revamped web site. TV advertisements will run within the company’s core areas, other associated content will be spread across various channels, with radio, printing, and mobile being among those. a social media campaign will likely be launched to inform players concerning the changes that are upcoming.

Evolution Launches Dedicated Live Casino Areas for Genting and Crockfords

Provider of Live Casino solutions and other products for the gambling industry Evolution Gaming announced that two new casino that is live for online gambling operator Genting Alderney are launched.

A Genting Casino area will likely be offering casino that is popular like Live Blackjack, Three-Card Poker, and Baccarat, also Evolution’s exclusive Immersive Roulette. All games will be streamed from the said dedicated area at Evolution’s Riga-based studios.

Another devoted area may be featuring VIP experience targeted at recreating the famous Crockfords, known to be the oldest video gaming club for rich players. Gambling customers may have the opportunity to play Blackjack, Baccarat Squeeze, and Roulette that is live enjoying the Crockfords recreated glance at the Riga studio.

Commenting regarding the launch associated with the two new gaming that is dedicated, Genting Casino Managing Director Peter Nolan stated that it is instrumental to their online growth technique to have completely integrated service that spans in both land-based and live-streamed environments. The administrator also pointed out that a brand new repayment system are going to be developed to ensure the easier and quicker transfer of funds from on- to offline play and vice versa.

Mr. Nolan explained they have created a package that will be equally beneficial to gambling customers as well as affiliate partners that they are well-aware of what motivates players of both online and land-based casino games and this is why.

When it comes to results the launch associated with the two committed areas could have on Genting’s online brand, the administrator defined this as an essential milestone for the business’s development, providing clients the chance to experience the Genting and Crockfords atmosphere for a range products.

Evolution Gaming CEO Jens von Bahr said that they’re ‘enormously proud’ to launch gaming Live Casino areas with Genting, therefore underlying their focus to converge and optimize video gaming opportunities for land-based venues to ensure those have the ability to provide both new and existing players with the most readily useful experience that is possible.

Prior to the launch of the two specialized casino that is live for Genting, Evolution has provided the gaming group using its array of Live Casino solutions. In August 2015, Genting went real time with the supplier’s complete line-up of green tables for desktop and mobile, with Baccarat, Blackjack, Casino Hold’em being only few of those.